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NEW BUSINESS DEVELOPMENT
PROFILE - 22 YEARS PROVIDING HIGH QUALITY MARKETING SERVICES
NEW BUSINESS DEVELOPMENT
We work with clients in the following areas
Developing new markets for existing products
Launching new products and services
Extending existing markets for current products
Developing new sales channels via reseller/retail networks
LEAD GENERATION
We specialise in small (100 1000) contact campaigns for highly
targeted products/services for medium/high value or complex
products.
OUR APPROACH TO DIRECT MARKETING
We only take on projects where we know we can realistically
achieve a good return for our client.
The client has full approval of all data and scripts used in
any campaign
We take a detailed brief from our clients which covers the
type/size of organisation, type of decision maker, the
geographical area, messages to be delivered, the desired
outcomes of the calls, the precise methodology and the reporting
and data capture.
We do not hit and hope if necessary we prefer to reduce
numbers of contacts and increase the quality and effectiveness
of response by better research prior to making contacts.
We do not do telesales our campaigns are integrated
campaigns using outbound and inbound telemarketing email and
snail mailshots plus field sales if necessary to achieve highly
qualified sales opportunities
Our marketers are experienced, mature operators who are IT
literate.
We work in the UK, Europe and can quote for worldwide
campaigns Many of our operators are multilingual in the major
European languages.
A full marketing plan is worked out for every campaign with
check stages to see that all campaign objectives are achieved.
METHODOLOGY
We use a combination of scripting targeting, desk and tele-research
to target suitable organisations and key decision makers within
organisations. Outbound calling to present the product and
email/fax or snail mail marketing to reinforce the initial call.
Follow up calls to progress the sales cycle to further contact
or face to face meetings
MARKETING RESEARCH AND INFORMATION SERVICES
Competitor Analysis detailed overview of the competition
pricing and marketing strategies
Market research investigation of targeted markets to find
user preferences and receptivity to new products
Customer Care Surveys Retain your clients develop new
business opportunities with them and revive flagging contacts
with our services
Database marketing a full range of services from the most
basic mailing list to highly detailed full marketing profiles of
target buyers
Records management this goes far beyond list cleaning to
examine the full range of inhouse database marketing management
solutions to maximise client investment in database management.
Merge/purge services available telephone number and postcode
research including detailed IT site surveys and analysis
EVENT AND CONFERENCE MANAGEMENT
We take the strain out of your events with a wide range of
services including
Database lists and targeting
Outbound and inbound telemarketing/direct marketing solutions
Venue and stand organisation services including setup
Direct mail campaigns
Field promotion staff training and recruitment
On stand staff supervision
Setup and organisation of events
Product training for staff and clients
We are experienced in the following areas IT Software
Communications - Retail Distribution Recruitment
Manufacturing Music and Leisure including rock and popular
music events
CHANNEL RETAIL MARKETING AND LIAISON A full range of
services including reseller recruitment management, contact
and awareness including marketing and field sales resources and
Product launch services.
YOU NEED US IF YOU HAVE
Reduced head count
Are launching products and services in Europe from overseas
Require additional expertise in channel and retail marketing
services
Require recruitment and training of temporary or freelance
sales/marketing staff
Require UK wide coverage for promoting products and services
through retail distribution reseller networks
Development of reseller networks for complex IT comms
related products
Development of inhouse retail marketing and promotions
activities for creating product awareness
Research markets for new products
DOES IT WORK nothing is risk free BUT we want a happy
client with a successful project if we think it will not work
we wont take your project on we will advise you on the
realistic results you might achieve and monitor and consult at
every stage to ensure success. We have been been in business
since 1982
To request further information telephone
us on +44 (0)20 8521 4340, complete our online
Enquiry
Form or email us at:
Tony Rath Consulting |
